Use SEO to get traffic, but don’t get obsessed with it.

Written on October 5, 2007 – 4:34 am | by aditya |

Perhaps, the most deadly blog killer and a primary reason for many failed blogs on the Internet. What I am talking about is Search Engine Optimization or SEO which is one of the good methods to bring traffic to your blog. But you will fail with your blog miserably (Fail to get regular readers, fans, admirers) if you get too much obsessed with SEO. So what should you do and what you should not do on your blogs.

First of all, focus on on-page optimization more. SEO For bloggers starts and stops here. Make SEO friendly urls, make sure all images have appropriate Alt tags and title tags, meta keywords and descriptions, keep them clean and nice. But this doesn’t mean that you spend whole day with keyword suggestion tools finding keywords and stuffing in the post titles (You can if you think it won’t have a bad impact on the visitors). You don’t need to focus on keyword stuffing or targetting keywords (as most webmasters do) and you don’t need to buy links for SEO Benefits and PageRank too. The big focus you should have is on readers and not the spiders. I still see many people boasting that they get 2K uniques per day from search engines, the important question is how many of them close the window after first sight and how many of them browse other pages, read content and probably come back again. I don’t think you can achieve this if you keep stuffing keywords everywhere. Over-SEO hinders other forms of marketing like Word Of Mouth marketing and Social Media Marketing. You may loose your reputation when someone sees your post title like “I make money online because i make money online, make money online and so and so make money online”. I would strongly recommend to make a site which google can spider. Then write great content, promote other methods and you will shortly notice that Google has started working too. They will send you traffic. Most of search engine traffic comes from long tail keywords. Some guy came to my blog for the keyword “indian stock market learning the basics”. Okay now this is not a keyword which I ever targetted. I simply wrote some content which had this sentence in between and the guy’s search returned my site on top. You don’t need to target keywords and buy links. Forget Google, they do their job very well.

Moreover, if you buy links for SEO benefit, I would suggest stop the money wasting and buy good ad spots on popular blogs for traffic. As my friend reported a square button on sidebar of JohnChow which costs 500$ per month, gave him something more than 3000 unique visitors in one month which converts to 15 cents per click. This cost even beats adwords! Such a targetted blogging related traffic for 15 cents per visitor is simply awesome. You can even convert this traffic very easily. If you have more deeper pockets, then go for buying paid reviews from ReviewMe. There are a variety of bloggers who can sell you a sponsored review. Shoemoney sells reviews for 2500$. Similarly DoshDosh for 750$ and JohnChow for 400$. If you can spend money on these, its a matter of days you will shoot to worldwide fame, fanfare and readership. These websites are viewed by thousands and thousands of people every hour.

So have your thoughts over whatever i said.

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  1. One Response to “Use SEO to get traffic, but don’t get obsessed with it.”

  2. By tony gee on Oct 8, 2007 | Reply

    Judging from what you are saying is it ok to also write articles or posts that may contain “0″ links as long as the Titles are keyword friendly?

    I use the “All in One SEO” plug-in. Is that a good tool to use for giving my posts relevant SEO bite?

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