AdityaSpeaks

Well, its a daily routine one guy or the other asking me on yahoo or starting thread on forums or making a post on their blogs all about “When the hell will google update the PageRank ?”. I even see threads on webmaster forums with over four figure posts and six figure views on just the topic when will the PR update happen. For those who don’t know PageRank (PR) is a number between 0 and 10 which is assigned by Google to every Google indexed page on the internet which actually tells how much importance the page holds in google’s eyes. But it seems to me that more and more (almost all) webmasters are now obsessed with the Page Rank and to be honest, people who focus on PageRank are only those who focus on Selling Links on their websites and the buyers are bigger idiots and these are the only guys totally responsible for corrupting the Internet.

The first concept which needs to be cleared is that PR or Page Rank Update is just a update on the toolbar. If a site has a PR0 today and lets say a update happens next week and the site gets a PR5, doesn’t means that a link from it today is useless after 1 week it will work wonders. PageRank Update is something which just updates on the toolbar and actually it is something which updates any moment.

The second important thing is that PageRank or PR doesn’t at all affect the Search Engine Positioning. A PR0 page or site may well rank ahead of a PR7 site in the search engines. Search Engines don’t consider PR as a ranking factor. They do consider other terms like relevancy to the keyword, relevancy of incoming links etc.

What Webmasters should focus on ?

Quality Content and making a site useful to the visitors. Have you ever wondered how many of your visitors like your website and recommend it to offline friends ? How many of them remember the URL or bookmark it and visit the next time ? How many of them spend hours of it reading your content ? These are the factors which makes a website high quality not the PageRank.

Well I am not asking webmasters to forget Search Engine Optimization principles, you certainly need to know them inorder to rank better in Search Engines and get good traffic, BUT don’t get obsessed with it. I increasingly see webmasters making websites for the search engines and not for the visitors. All they care for is keywords stuffing, getting links, adsense etc.

The most important thing on which i want to focus is that, its Google’s business to rank sites and their existance on the earth depends upon their users and they need to keep their users happy by providing them with results they are looking for. Over recent times, i have been convinced that the more time you spend on building your own site more and more better, the more google will like you and rank higher and higher.

Hear more on it from Darran Rowse in his video.