AdityaSpeaks

Off To Delhi For TiE Digital Marketing Conference

Written by aditya on May 7, 2008 – 6:57 am -

Okay, I am moving to New delhi tomorrow evening for the TiE summit on “Digital Marketing”. I am fond of attending such events especially because i can build contacts with tons of people and most importantly it gives answers to many questions as experiences of many people meet at one place. Overall, you have only to gain and nothing to loose. So why not attend them ? I will also be meeting JimKarter, who is also attending the meet. For those who are confused about TiE. TiE stands for The Indus Entrepreneurs, is an international non-profit organization which promotes entrepreneurship. They bring together eager new entrepreneurs and old successful entrepreneurs who can share experiences, tips , mentorship etc. They also connect you to people who can help you in various aspects like starting up , human capital management, administration , globalisation and funding. So all tech savvy startup entrepreneurs should be a member at TiE.

Program at the summit -

9.30 –10.00	Registration and Tea
10.00 –10.10	Welcome and Introductions- *Mahesh Murthy, Founder, Pinstorm*
10.10- 10.50	State of the Indian digital consumer: usage and attitudes- *Sanjay Tiwari, CEO, Juxtconsult*
10.50 -11.30	Integrated Digital Marketing- what to use, where and when- *Ansoo* *Gupta, Head, Global Business, Pinstorm*
11.30 –12.10	Case study: Building an Indian business using digital marketing - *Gayatri* *Buddha, Head, Marketing, Make My Trip*
12.10 -12.50	Case study: Building a global business using digital marketing - *Pradeep Chopra, Co-Founder, OMlogic Consulting*
12.50 -13.30	Lunch and Networking
13.30 -14.10	Business from search engines- an introduction to SEM and SEO- *Geetu* *Ahuja, Head- Online Marketing, Naukri.com*
14.10 -14.50	The power of viral marketing – *Sidharth* *Rao, CEO, Webchutney*
14.50 -15.30	Creativity in online advertising – big impacts on small budgets -*Karl Gomes, Executive Creative Director, Arc Worldwide*
15.30 -16.00	Tea
16.00 -16.40	Building success through online communities – *Chaya* *Brian Carvalho, CEO, BC Web Wise*
16.40 -17.20	Where next – the future of digital marketing –*Nikhil* *Rungta, Head-Marketing, Yatra.com*
17.20 -17.30	Closing remarks –*Mahesh Murthy, Founder, Pinstorm*